https://www.forwardthinkermarketing.com/home daily 1.0 2026-05-01 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613253478955-LV3POTSAQL7HE2A6JQCO/pexels-brooke-lewis-3623207.jpg Home - Who We Are Forward ThinKer Marketing is a senior-level strategic marketing partner — not a traditional agency. We sit at the intersection of data, creativity, and execution to build campaigns that actually move the needle. From securing $14.5M+ in national media contracts to launching community-wide brand campaigns across 12 counties, we bring 20+ years of proven strategy to every engagement. https://www.forwardthinkermarketing.com/about daily 0.75 2026-05-01 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613251159179-JAFAQSU722IQTYT952ZJ/Linkedin-photo-2.png About - Jackie Frary is the President and Founder of Forward ThinKer Marketing — a senior marketing strategist with 20+ years of experience across integrated media, brand management, and revenue-driving campaigns. She has led marketing initiatives for some of the most recognized names in financial services, healthcare, hospitality, and consumer brands — managing $14.5M–$20M in annual media investment, developing multi-channel campaigns across 153+ markets, and delivering measurable ROI for clients at every stage of growth. Before founding FTM, Jackie held senior roles at iHeartMedia, Townsquare Media, Greater Media Boston, and Northeast Broadcasting — giving her both the strategic depth and hands-on execution experience to deliver results across radio, digital, OTT, programmatic, and integrated channels. Her approach is straightforward: understand the audience, build the strategy, execute with precision, and measure everything. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/37e63233-f20b-4026-8673-856f21dc7d94/VeronicaSt.Cyr.jpg About - Veronica St Cyr is a strategic branding and marketing specialist with project management expertise. Veronica brings to Forward ThinKer Marketing expertise in design strategy, for the diverse landscape of clients. With a background in video production, website management, and client services, Veronica is passionate about helping businesses maximize their marketing budget. https://www.forwardthinkermarketing.com/work daily 0.75 2026-05-02 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613251985239-0PPHMWDGM15GST4SF9LI/5797.png Work - Let’s Uncomplicate Money A 5+ year integrated marketing partnership built around community impact. Developed and executed multi-channel campaigns including broadcast, digital, sponsorships, and live events — anchored by the "Uncomplicate Money" brand platform in partnership with the Greater Boston Food Bank. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613252141444-WTU1D4QTRJ6PDUKYWABN/NECULogo_RGB_NoTag.jpg Work - NECU & OCFCU Merger Led brand campaign strategy for a $1 billion credit union merger combining 112,000+ members across 12 counties. Developed the "Love Your Community" campaign — deploying commercials, digital, sponsorships, and promotions across all 12 counties to drive member retention and brand alignment through a major institutional transition. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613252337269-5AUHEDGFDQL5N2KLMIC5/image-016.png Work - Talk News Built brand awareness strategy for one of the longest-running financial talk radio programs in the country — driving audience growth through targeted on-air segments and integrated marketing channels over a two-year engagement. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/d77e1eec-5485-4ec3-a4cb-6cc8a09d5d10/EdelmanFinancialEnginesLogo.png Work - The Power of Integrated Wealth Management Secured 97 coast-to-coast radio contracts valued at $14.5M–$20M in annual spend. Standardized media buying using Nielsen reach and frequency modeling, developed RFP responses with cluster-buying strategies, and implemented comprehensive performance tracking including weekly SLAs, quarterly KPI reviews, and competitive analysis reporting. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/e9cc8739-93fb-4a33-94b4-cebf678c89a7/SalemWaterfront_v2.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/79fd1aaa-e936-452b-87bf-5e12a78ad837/Eastern_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/c2305218-aa1b-4a1f-9255-e0b35c3614f6/FWB_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/ec3a0b1a-4b51-46c5-8604-4bcdd40c0d46/BIC_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/0b671b64-d621-4791-b4d3-fe8cc282a079/MarketBasket_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/7a57357d-4e4f-469c-a2e3-5bcbff6f0b50/AutoFair_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/29eddbb2-b6bc-4783-be02-9f5eff89861a/NECC_transparent.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/2cede3c2-6f55-47b5-b226-b0ef7b186b07/ora-logo.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/f0c53443-4251-4b55-969b-85f5cef01f6a/Cyr_transparent.png Work https://www.forwardthinkermarketing.com/contact daily 0.75 2026-05-02 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/7367fc24-2be6-4560-b51e-e29fd25ee31d/Desk+top+image.jpg https://www.forwardthinkermarketing.com/testimonials daily 0.75 2026-05-02