https://www.forwardthinkermarketing.com/home daily 1.0 2025-11-18 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613253478955-LV3POTSAQL7HE2A6JQCO/pexels-brooke-lewis-3623207.jpg Home - Built for Success Most people have the predisposition to be either predominantly analytical or predominantly creative. Analytical minds excel at drilling large concepts down into smaller units of understanding. Creative minds excel at synthesizing these concepts in new ways, forming an entirely new understanding. Forward-thinkers are people of visionary instinct who cultivate a strong balance between these two mindsets. They can anticipate the marketing trends of the future and have the ability to weave that strategic thread into a larger tapestry of meaning. These are the people you want in your corner. https://www.forwardthinkermarketing.com/about daily 0.75 2022-04-28 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613251159179-JAFAQSU722IQTYT952ZJ/Linkedin-photo-2.png About Jackie Frary, President and Founder of FTM is a highly driven marketing strategist with nearly 15 years of broadcast media, digital strategy, and project management success. She has helped clients generate substantial ROI with iHeart Media, Townsquare Media, Greater Media (now Beasley), and Northeast Broadcasting - serving over 153 markets. Jackie has a strong history of achieving results that contribute to financial profitability with a strong focus in the financial and investment sector. Jackie specializes in media buying, negotiations, market analysis, the development of integrated marketing solutions, and the formulation of creative concepts for all phases of global, national, and regional marketing. Her competency in detailed analysis and market assessment, along with her knack for strategic planning, has generated ROI and exceeded expectations for her hospitality, health care, retail, and automotive clients. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/37e63233-f20b-4026-8673-856f21dc7d94/VeronicaSt.Cyr.jpg About Veronica St Cyr is a strategic branding and marketing specialist with project management expertise. Veronica brings to Forward ThinKer Marketing expertise in design strategy, for the diverse landscape of clients. With a background in video production, website management, and client services, Veronica is passionate about helping businesses maximize their marketing budget. https://www.forwardthinkermarketing.com/work daily 0.75 2022-04-25 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613252337269-5AUHEDGFDQL5N2KLMIC5/image-016.png Work - Talk News Allworth Financial’s Money Matters, a weekly, call-in talk radio program, is one of the longest-running financial talk radio shows in the country. In their over 20 years on the air, Scott Hanson and Pat McClain have answered questions from thousands of callers on a variety of financial topics. For 2 years I helped build brand awareness through strategic marketing channels and on-air financial-based segments. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613252141444-WTU1D4QTRJ6PDUKYWABN/NECULogo_RGB_NoTag.jpg Work - NECU & OCFCU Merger In 2016, the $1 billion NECU merger would result in an expanded membership, combining 112,000 members with Ocean Communities’ 12,000. OCFCU with $167 million in assets, looked to increase the potential value to their membership by providing, “a broader array of financial products, services, and technology”. This Brand Campaign was called “Love Your Community”. We played towards a very community-heavy message that highlighted selfless acts of NECU and community members throughout the 12 counties. I deployed marketing assets (commercials, digital, sponsorships, promotions) and executed the campaign in all 12 counties achieving ROI and branding. Results: the combined resources of the two institutions and the driving force of strategic branding, positioned them to focus on innovations that enhanced the overall member experience. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613251985239-0PPHMWDGM15GST4SF9LI/5797.png Work - Let’s Uncomplicate Money My partnership with Salem Five Bank began in 2008 when I knocked on their door to join in the fight against hunger and support the Greater Boston Food Bank. The bank said yes and we began to “Uncomplicate Money” through sponsorships of major radio station events, broadcast commercials, digital assets, onsite “random acts of kindness” D&D gift cards, MusicMatters annual concert events supporting music in schools. https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/d77e1eec-5485-4ec3-a4cb-6cc8a09d5d10/EdelmanFinancialEnginesLogo.png Work - The Power of Integrated Wealth Management Edelman Financial Engines offers investing and financial planning services, wealth management, retirement planning, and more. Using market analysis and cost/benefit analysis, a strategic marketing plan was built, with measurements in place to ensure success. We secured 97 radio contracts valued between $14.5m - $20m in annual spend/year (coast-to-coast) , standardizing the radio buying system with Nielsen reach and frequency, responding to RFPs (Request for Proposal) with tactical strategies that enabled cluster buying paired with cost-savings benefits. The calculated execution of new station/market testing allowed for new lead-generating opportunities. To continue to measure the success beyond the media buying, the following tracking tactics were implemented: Weekly Reporting (SLAs) Quarterly Recap/Review (KPIs) Lead Generation Nielsen Reporting: partner against competition performance analysis 3-year station trender report, HBH 3-year trender report and duplication audience tracking https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/53c30387-f953-47b7-a23e-05e4d7a70a44/favicon-forward.jpeg Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/ccae5e29-5987-4bbb-9b8b-afc042139066/Eastern-Propane-logo.jpeg Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/de09cc2b-616f-4446-8d9d-3a8e8fd6cf2c/frankwebb_showrmtag_12.jpeg Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/96058292-b751-4c62-bc98-5b9cdd03f334/download+%281%29.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/c5177931-796a-4663-ab69-62e21a14d84b/download.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/9275694e-fcf7-4a6c-99aa-86ddabdb7dd0/Market-Basket-Logo.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/f0238b5c-ba3f-4a52-97ff-9308be11bd2f/cyr-kitchen-bath-bathroom-cyr-kitchen-and-bath-showroom-renovation-kitchen-logo.jpeg Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/93b40c60-1f50-4487-aa3c-442a5db22e93/download+%282%29.png Work https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/2cede3c2-6f55-47b5-b226-b0ef7b186b07/ora-logo.png Work https://www.forwardthinkermarketing.com/contact daily 0.75 2022-04-20 https://images.squarespace-cdn.com/content/v1/6028370c3437442273cb4625/1613251619574-FGF2ZWCRDIS1LXQZ3SM6/phone-contact.png Contact - Contact. If you’re looking for a strategic media buyer and top-notch negotiator to stretch your marketing budget, let’s chat. Email forwardthinkermarketing@aol.com Phone Number (603) 391 5219 Mailing Address 875 Elm Street Manchester, New Hampshire 03101 USA https://www.forwardthinkermarketing.com/testimonials daily 0.75 2022-04-20