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    <loc>https://www.forwardthinkermarketing.com/home</loc>
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      <image:title>Home - Who We Are</image:title>
      <image:caption>Forward ThinKer Marketing is a senior-level strategic marketing partner — not a traditional agency. We sit at the intersection of data, creativity, and execution to build campaigns that actually move the needle. From securing $14.5M+ in national media contracts to launching community-wide brand campaigns across 12 counties, we bring 20+ years of proven strategy to every engagement.</image:caption>
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    <loc>https://www.forwardthinkermarketing.com/about</loc>
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      <image:title>About - Jackie Frary is the President and Founder of Forward ThinKer Marketing — a senior marketing strategist with 20+ years of experience across integrated media, brand management, and revenue-driving campaigns. She has led marketing initiatives for some of the most recognized names in financial services, healthcare, hospitality, and consumer brands — managing $14.5M–$20M in annual media investment, developing multi-channel campaigns across 153+ markets, and delivering measurable ROI for clients at every stage of growth. Before founding FTM, Jackie held senior roles at iHeartMedia, Townsquare Media, Greater Media Boston, and Northeast Broadcasting — giving her both the strategic depth and hands-on execution experience to deliver results across radio, digital, OTT, programmatic, and integrated channels. Her approach is straightforward: understand the audience, build the strategy, execute with precision, and measure everything.</image:title>
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      <image:title>About - Veronica St Cyr is a strategic branding and marketing specialist with project management expertise. Veronica brings to Forward ThinKer Marketing expertise in design strategy, for the diverse landscape of clients. With a background in video production, website management, and client services, Veronica is passionate about helping businesses maximize their marketing budget.</image:title>
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      <image:title>Work - Let’s Uncomplicate Money</image:title>
      <image:caption>A 5+ year integrated marketing partnership built around community impact. Developed and executed multi-channel campaigns including broadcast, digital, sponsorships, and live events — anchored by the "Uncomplicate Money" brand platform in partnership with the Greater Boston Food Bank.</image:caption>
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      <image:title>Work - NECU &amp; OCFCU Merger</image:title>
      <image:caption>Led brand campaign strategy for a $1 billion credit union merger combining 112,000+ members across 12 counties. Developed the "Love Your Community" campaign — deploying commercials, digital, sponsorships, and promotions across all 12 counties to drive member retention and brand alignment through a major institutional transition.</image:caption>
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      <image:title>Work - Talk News</image:title>
      <image:caption>Built brand awareness strategy for one of the longest-running financial talk radio programs in the country — driving audience growth through targeted on-air segments and integrated marketing channels over a two-year engagement.</image:caption>
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      <image:title>Work - The Power of Integrated Wealth Management</image:title>
      <image:caption>Secured 97 coast-to-coast radio contracts valued at $14.5M–$20M in annual spend. Standardized media buying using Nielsen reach and frequency modeling, developed RFP responses with cluster-buying strategies, and implemented comprehensive performance tracking including weekly SLAs, quarterly KPI reviews, and competitive analysis reporting.</image:caption>
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  <url>
    <loc>https://www.forwardthinkermarketing.com/contact</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>Contact - Contact.</image:title>
      <image:caption>Ready to build a strategy that delivers real results? Let's talk. Email forwardthinkerwellness@gmail.com Phone Number (603) 391 5219 Mailing Address 875 Elm Street Manchester, New Hampshire 03101 USA</image:caption>
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