Campaigns That Perform. Clients That Trust Us.
Let’s Uncomplicate Money
A long term integrated marketing partnership built around community impact. Developed and executed multi-channel campaigns including broadcast, digital, sponsorships, and live events — anchored by the "Uncomplicate Money" brand platform in partnership with the Greater Boston Food Bank.
NECU & OCFCU Merger
Led brand campaign strategy for the $1B+ merger of Northeast Credit Union and Ocean Communities FCU, uniting two respected community brands under a single identity while preserving member trust across 112,000+ members in 12 counties. Developed the "Love Your Community" campaign, aligning marketing, communications, and community relations teams across both organizations through the transition.
Talk News
Built brand awareness strategy for one of the longest-running financial talk radio programs in the country — driving audience growth through targeted on-air segments and integrated marketing channels over a two-year engagement.
The Power of Integrated Wealth Management
Expanded national radio contracts from 78 to 97 markets across Edelman Financial Engines' 150+ location footprint, managing $14.5M–$20M in annual media investment. Standardized media buying using Nielsen reach and frequency modeling, directed RFP responses and vendor negotiations, and implemented weekly performance reporting and quarterly KPI reviews — strengthening cross-functional alignment across marketing, finance, and vendor teams.
More Success Stories
Hospitality
Turned 13 weddings a year into 56 — elevated marketing for the North Shore's premier event destination.
Fuel Distribution
Keeping homes and hearts warm through integrated promotions and live music.
Home Improvement
Turning kitchen and bath dreams into showroom visits with radio and live event promotions.
Consumer Products
Keeping it cool with Bic. On-air, online and onsite.
Grocery
Generating buzz and customer turnout with grand opening promotions.
Automotive
Full-service promotion with radio, digital and charity-focused initiatives.
Education
Blending radio, digital, and events to reach prospective students.
Healthcare | Research
Finding subjects for clinical studies through on-air and online recruitment strategies.
Home Design
Renovating reach as much as rooms — targeted campaigns that drove real design consultations.
Paying it Forward.
In addition to servicing large clients, Forward ThinKer Marketing supports the following charities:
Think Pink (Cancer Awareness)
Go Red (Heart Disease Awareness)
FIT (Families in Transition)
Meals on Wheels
Brain Tumor Foundation
Boston Food Bank
Star Island Isle of Shoals
FCA (Fellowship of Christian Athletes)
Emma’s House
Bethany Church (Greenland, NH)